Marcus Brutus Essays - Cultural Depictions Of Julius Caesar

Marcus Brutus William Shakespeare's play, The Tragedy of Julius Caesar, is mainly based on the assassination of Julius Caesar. The character who was in charge of the assassination was, ironically, Marcus Brutus, a servant and close friend to Julius Caesar. But what would cause a person to kill a close friend? After examining Brutus' relationship to Caesar, his involvement in the conspiracy, and his importance to the plot, the truth can be revealed. Marcus Brutus, a servant and close friend to Caesar, has a strong relationship with Caesar but a stronger relationship with Rome and its people. Brutus is very close to Caesar. In Roman times, the only way for someone to get close to a person of high rank is if he/she is close to him/her. In many points of the play, Brutus was talking and next to Caesar. Brutus also loves Caesar but fears his power. In the early acts of the play, Brutus says to Cassius, "What means this shouting? I do fear the people do choose Caesar for their king...yet I love him well."(act 1, scene 2, ll.85-89), as he is speaking to Cassius. Brutus loves Caesar, but would not allow him to "climber-upward...He then unto the ladder turns his back..."(act 2, scene 1, ll.24,26). As the quote says, Brutus would not allow Caesar to rise to power and then turn his back onto the people of Rome. After the assassination of Julius Caesar, Brutus talks to Antony about Caesar's death. "Our hearts you see not; they are pitiful; and pity to the general wrong of Rome..."(act 3, scene 1, ll.185-186). Brutus says that Antony cannot see their(members of the conspiracy) hearts, which are full of pity. Again, this shows how Brutus loved Caesar but cared for the life of Rome and its people more. This is the only reason Brutus would conspire against Caesar. For Brutus says to himself, "I know no personal cause to spurn at him...How that might change his nature..."(act 2, scene1, ll. 1,13) Caesar's relationship with Brutus is also strong. Just allowing Brutus to speak to Caesar shows his respect for Brutus. Caesar feels that Brutus is noble to him and does the right thing regardless of personal danger. On the Ides of March, as Caesar was assassinated, Caesar's last line is: "Et tu, Brute?--Then fall, Caesar."(act 3, scene 1, l.85). This shows that Caesar would not die without Brutus' stab. Caesar realizes that there must be a noble reason for this assassination if Brutus was in it. This again shows how much Caesar respects Brutus. Brutus and Caesar both respect each other, but in different ways. Marcus Brutus had a very important role in the conspiracy against Caesar. He was the "back-bone" of the plan. According to Cassius, Brutus' main purpose in the conspiracy is for an insurance policy. The people will think, since Brutus is noble to Caesar, that there is a good reason for Caesar's assassination. Brutus will also be the leader of the conspiracy for another "insurance policy" for the assassination. Cassius is the one who declares this, "Brutus shall lead the way, and we will grace his heels with the most boldest and best hearts of Rome. "(act 3, scene 1, ll.135-136). Again, if Brutus leads the way, the people will think that the death of Julius Caesar wasn't such a bad thing. Brutus also declares to himself that his role in the conspiracy is to save Rome. He says to the people that, "If then that friend demand why Brutus rose against Caesar, this is my answer: not that I loved Caesar less, but that I loved Rome more."(Act 3,scene 2,ll.21-24). If Brutus was not in the plot of The Tragedy of Julius Caesar, the conspiracy would probably not have worked. Since Brutus "...loved Rome more."(Act 3,scene2, ll.23-24), he decided to be a part of the conspiracy. If he hadn't loved Rome more than Caesar, he would not have joined in the assassination of Julius Caesar. Cassius and the rest of the conspirators would probably not have continued on without Brutus because they would have no "insurance" afterwards. The people would think that there was no reason for Caesar's death and most likely beheaded all the conspirators. Also, if Brutus

What is an Anti-Hero Definition †Plus 10 Examples!

What is an Antis! What is an Antis! There’s something comforting about a protagonist who always does the right thing for the right reasons, like Superman. But there’s something compelling about a morally ambivalent protagonist who sometimes does the right thing, and only sometimes for the right reasons - like Tyrion Lannister.While Superman is a traditional take on a heroic protagonist, Tyrion is a decidedly skewed version. In other words, he’s an anti-hero.Let’s dig a little deeper into exactly what an anti-hero is, and why they’ve become so prevalent in stories. Learn all about the morally grey protagonists that readers love: the anti-hero Anti-Hero DefinitionAn anti-hero is a protagonist who lacks some of the conventional attributes of a traditional hero - like courage or morality. While their actions are ultimately noble, they don’t always act for the right reasons.For instance, they might save someone from a dangerous situation because it furthers their interests, not because they actually care about helping others.How is an anti-hero different from an anti-villain?While the two types of characters can be easily confused, the difference boils down to this:The anti-hero (or AH) does the right thing, but maybe not for the right reasons - and they lack a lot of the characteristics we’ve come to expect of tradition heroes.The anti-villain (or AV) does the wrong thing, but their motives are often noble - or, at least, sympathetic. Anti-villains typically have some characteristics we don’t commonly associate withâ€Å"bad guys.†At the end of the day, if you’re not quite sure whether a character is an anti-hero or an anti-villain, ask yourself this: who does the story ask readers to root for? If that character is morally grey, they’re likely the anti-hero. The morally grey character who opposes them is probably the anti-villain.Check out our post full of anti-villain examples to learn more.How is an anti-hero different from a villain-protagonist?Few books have been successfully written from the perspective of a completely irredeemable, morally reprehensible character. Readers want to be able to root for the protagonist at least a little bit. Exceptions include Humbert Humbert from Lolita, Patrick Bateman from American Psycho, and Tom Ripley from The Talented Mr. Ripley. By the end of these books, you’re likely waiting on tenterhooks for the protagonist to be brought to justice.These characters are classified as â€Å"Villain Protagonists.† They’re different from anti-heroes because the author purposefully avoids giving readers a reason to cheer for them. An anti-hero is a morally grey character we’re still encouraged to root for. But a villain protagonist is a â€Å"bad guy†- who happens to be the main character in the story.5 Types of Anti-HeroesNot all anti-heroes are created equally. In fact, TV Tropes classifies a â€Å"sliding scale† of these morally ambiguous protagonists. Unsurprisingly, the first type is†¦1. The Classic Anti-HeroTypical qualities of a fictional hero include confidence, bravery, stoicism, intelligence, handsome looks, and superb fighting capabilities. The Classic Anti-Hero is the inverse of these things: self-doubting, fearful, anxious, and lacking in combat skills. In general, the character arc of this AH follows them overcoming their â€Å"weaknesses† in order to vanquish the enemy.This type of AH is not necessarily on the grey scale of morality, they simply defy readers’ preconceived notions of heroism. id=attachment_18919 style="width: 1290px" class="wp-caption aligncenter">Olivia Pope from Scandal, V from V for Vendetta, Deadpool, Dexter, Nancy Botwin from Weeds, Arthur Dent from The Hitchhiker's Guide to the Galaxy, Selina Meyer from Veep - once you know what an anti-hero is, there is no shortage of opportunities to spot them.If you’re looking to write your own controvertible protagonist, check out the following in-depth blog posts aimed at helping authors develop compelling characters.Character Development: How to Write Characters Your Readers Won't Forget 9 Common Types of Fantasy Characters (With Examples) How to Write a Compelling Character Arc 12 Character Archetypes Every Writer Should Know How to Create a Character Profile: the Ultimate Guide (with Template)Did we miss any anti-heroes who deserve a mention? Drop their name - or any other thoughts or questions - in the comments below!

Castration Essay Example for Free

Castration Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Sexual assault and child molestation are a constant emergent problem in the United States today, the bigger issue is the fact that the pedophiles are being released from prison early due to overcrowding of the prison system. One such famous pedophile is David Wayne Jones, who was convicted of several different charges involving child molestation against more than 40 boys. Mr. Jones, who served only 15 years due toa plea agreement for those charges, underwent voluntary physical castration in lieu of hemical castration (Schmalleger, 2009). He was previously on medicine that was for chemical castration, or testosterone blocking medicine. This opens up the discussion for castration and if it is a viable option for sexual predators. Castration is best described as removing the reproductive organs of an individual to prevent virility Oennett & Blakemore, 2012). While in the past castration was only in the physical for, in todays society there are two types of castration, chemical and physical. Both hysical castration and chemical castration have the prospective to decrease the recidivism rates of sex offenders by lowering testosterone hormone levels, weaken sexual impulses, and making erotic urges more manageable if the sexual urges are encouraged by amplified testosterone hormone levels. Chemical castration is intended to be less invasive and a temporary fix, while physical castration is permanent. In relation to sexual predators, some see castration as an easy answer to an appalling and intricate problem. Given that the current penitentiary systems does not seem to be successfully functioning to decrease the rates of recidivism. It is even failing to be a deterrent to future sexual offenders. As with castration is supposed to lower the different hormones that are needed to become aroused, it is not always 100 percent. I believe that there are some cases where the Judge should have the option of surgical or chemical castration. I strongly believe that surgical and chemical castration should not be an option for first time offenders. If the Judge sentenced castration on a first time offender, how would that give the offender possibilities of rehabilitation. The statics show that majority of all sex offenders was once a victim of the same crime. While this does not mean let the offender get away with a crime because of their history, it basically means give the offender a chance to go through therapy. Also, I believe that all first time sex offenders should be mandated to take a psychiatric evaluation. This evaluation would distinguish a mental illness from a sick ndividual. As for second time offenders, I believe this should most definitely be an option for a Judge. After the first offense and having the resources of rehabilitation, the offender should have learned a lesson. Obviously, if it is a second offense, that shows the offender may not be able to control themselves or not care about the harm he is doing to others or the consequences of his actions. If the second time offender is sentenced to castration, I believe this offender should be eligible for early parole or early release. For the third time offenders, I believe there should be Justice served for this individual. A third time sex offender should be mandated to chemical and surgical castration when at their sentencing hearing. An offender who commits the Instead using castration as a method to release sex offenders because of the problem of overcrowding of the prison system; castration should be used as a punishment. If the prison system wants to reduce any offenders sentence due to overcrowding, it should be those offenders that have committed a non-sexual abuse offense. Castration. (2018, Oct 15).

Predicting healthpromoting lifestyles in the workplace Essay

Predicting healthpromoting lifestyles in the workplace - Essay Example Pender's Health Promotion Model is in a unique position to detect individuals who are at risk for diseases in workplace and to implement family-oriented life-style variations that promote health at workplace. Nola J. Pender's health promotion model has four magnitudes: clinical health, role performance health, adaptive health, and eudemonistic health. The model has developed a tool, Laffrey's Health Conception Scale that confines these constructs. Individual perceptions and adjusting factors influence people at work place in their need for obtaining information and making subsequent decisions regarding health-promotion activities (Pender, pp 13-15). Pender classified employees, unable to care for them as a component of a reliant care system. Health promotion at workplace must focus on the caregivers and family as well as the individuals. In the practice of health nursing, the nurse cooperates with the individual and the caregiver to evaluate the current state of health, determine shared health goals, and recognize the knowledge and skills necessary to improve self-care and health-promotion activities. Pender (1988) assessed health features of older adults in comparison with young and middle-aged adults.

E Daily adult needs Essay Example | Topics and Well Written Essays - 750 words

E Daily adult needs - Essay Example Charles Darwin explains that all living things compete for survival. In addition, individuals who appear strong have higher chances of survival in the modern world. However, strength is not defined by financial power or authority. Adults who develop the three needs in their lives gain strength that propels them to their social, economic, and political strength. Based on the concepts of survival of the fittest and struggle for existence, the three needs are important to every adult. Unlike children who depend on their parents, adults are independent. They rely upon themselves to ensure that the world is a better place for them and others. Independence, in this case, means that adults are autonomous. They are responsible for their destiny. In addition, adults should realize that every action has an opposite and equal reaction known as â€Å"consequences.† Adults ought to understand that good deeds bring forth good fruits, whereas bad deeds are detrimental to self-worth. It is prudent that adults strive to become the best at what they do; by understanding the concept of autonomy. According to the concept of survival for the fittest, adults should aim to reap the best from every activity they undertake. By doing so, they become competent in the highly competitive world. Based on the belief that no man or woman is an island, autonomy and competence develop the manner in which adults interact in the social, political, and economic spheres. Psychologists explain that extrinsic motivation is a significant component for individual success. Such motivation includes praise from the individuals who notice personal achievements. If motivation can be related to the adult needs, it would give rise to the third adult need of relatedness. Adults need to maintain healthy relationships with others by being able to relate to the achievements of the people around them. Adults achieve success by setting targets, implementing objectives, and employing the necessary

Internal External Strategies Essay Example for Free

Internal External Strategies Essay Tradeoffs between an internal and external growth strategy goes together in an organization. The internal organization which focuses on the internal growth of the firm look upon the comforts for the internal people and the facilities are provided internally for the employees. The employees are boosted up and they are encouraged from giving them bonus, over time etc. the internal growth of an organization helps it to groom itself completely but this sets a backward area. The internal growth comprises on the employees moral, the expansion of the organization, more opportunities are overwhelmed for the employees and they are trained in such a manner that they become sharp and confident and boast them in an orderly manner. As a result only the internal growth is focused and the external has to go through a tough time as the only focus becomes the internal growth and the cost is ignored. The production cost gets higher and the demand is affected which leads to a decrease in the sale of goods in the market (Clare Stutely, 1995). On the other hand when the external growth is focused the budget and the cost are kept in view and the people are mainly focused on the output in the market. Cost cutting is observed and this even leads to the suspension of employees from their job. The cost of the product is kept in view and then decisions are taken to avoid any kind of disturbance in the demand of the product. This creates misconception among the employees and the owners and a huge gap is created among relations. Employees are not focused and not considered for increment. These are the tradeoffs between external and internal growth strategy (Triant, 2006). In international strategy external growth is focused as it is more profitable for them. In international trade only the cost and the demand is focused. Profit is only the motive of the international traders and therefore external trade strategy is the best approach.

Nigerian Government: From Military Rule to Democratically Elected Governance. :: Essays Papers

Nigerian Government: From Military Rule to Democratically Elected Governance. Nigeria’s government has recently gone under a dramatic change. For my paper I decided to write on the topic of Nigerian government. When I interviewed a student, named Arit, from Nigeria, she told me how her country was formerly under military rule and had recently changed to a democratically elected government. Arit believes this is a good change for the country and it will help fix the destruction military rule left behind and pull Nigeria out of the dark. Military Rule Background The people of Nigeria suffered under the control of military rule and are now experiencing the recent change to democratically elected governance. One of the greatest problems in examining the background to military rule in Nigeria is figuring out when the seeds of the takeover and the tragedy of civil war were sown (Oyediran). When military rule first started in Nigeria, it was seen as a rescue operation and was not expected to last long. However, this was not the outcome. Nigeria gained independence in 1960 and out of the forty-three years post independence, the military ruled for twenty-nine years (Igbuzor). In January of 1966, the first military intervention occurred. Structure After the military gained political power the next thing they do is ‘abolish’ all political parties. The reason for this action is because the military sees such organizations as instruments of disunity, agents of strife, discord, and corruption. They also believe these organizations create the conditions that warrant the military intervening (Dudley 85). Nigeria’s military ruled government included: (1) Increased influence by political and military leaders of minority tribes (2) replacement of political party leaders by the military as general policy makers; (3) increased policy-making role for permanent secretaries and top echelons of civil service; and (4) replacement of the four powerful regions by twelve â€Å"states† (Imer 69). Problems However, abolishing the political parties does not destroy the political conflict. In fact, the strife is not eliminated but a vacuum is made between the leaders and the led (Dudley 86). Under military rule, the people of Nigeria were overwhelmed with corruption, fraud, embezzlement, and political instability (Johnson). These problems were reoccurring throughout the twenty-one years of military rule. First Elections The 1999 Constitution provided for a democratically elected government in section seven of the constitution (Igbuzor). February 28, 1999, Nigerians voted in a presidential election to put an end to military rule.

American Infrastructure

American Infrastructure-Now or Never Because of the poor state of the economy the care American infrastructure has been ignored, which poses a danger to everyone that come in contact with it. Recent disasters have reminded many how important the care of American infrastructure is. America’s infrastructure gets a grade of â€Å"D† from the American Society of Civil Engineers (ASCE), which recommends that we spend $2. 2 trillion on repairs and maintenance. â€Å"Much of America is held together by Scotch tape, bailing wire and prayers,† says director of the Fels Institute of Government at the University of Pennsylvania.But with the country no longer swimming but drowning in debt the upkeep of things such as roads and bridges, which we use every day, are easily overlooked. Mike Pagano, an urban planning expert at the University of Illinois at Chicago, said â€Å"We have convinced ourselves that infrastructure is free, that someone else should be paying or that we h ave paid our share. † One must stop overlooking the problems that one knows exist simply because the consequences are not immediate. Crumbling infrastructure has a direct impact on our personal and economic health, and the nation’s infrastructure crisis is endangering our nation’s future prosperity,† D. Wayne Klotz. According to the U. S. Department of Transportation more than one in four of America's nearly 600,000 bridges need significant repairs or are burdened with more traffic than they were designed to carry. A third of the country’s major roadways are also in less than standard condition which data from the National Highway Safety Administration finds plays a factor in a third of more than 43,000 traffic fatalities.Along with the Association of State Dam Safety Officials finding that the number of dams that could fail has grown more that 134 percent since 1999 to 3,346 and more than 1,300 of those being â€Å"high-hazard† meaning their failure would threaten lives. When a council of 28 civil engineers evaluated 15 infrastructure categories on the basis of capacity, condition, funding, future need, operation, maintenance, public safety and resilience water received the lowest grade. ASCE gave U.S drinking water, inland waterways, levees, roads and wastewater infrastructures. The report they generated estimated that leaking pipes lose seven billion gallons of clean drinking water a day â€Å"Infrastructure is the four-syllable jawbreaker that governments use to describe the concrete, stone, steel, wires and wood that Americans rely on every day but barely notice until something goes awry (Kelderman). † Due to the state of the economy many lawmakers put the money need to keep infrastructure properly taken care of into things like defense.The federal Clean Water State Revolving Fund, which makes low interest loans to clean up or protect water supplies, has shrunk from more than $3 billion in 1990 to roughly $1 billion in 2007 (Kelderman). The report also suggests that there is an $11 billion dollar shortfall annually needed to bring facilities up to current federal water regulations. As stated in the article â€Å" The State of the Union-Crumbling’, the nation is spending less than 40 percent of the $225 billion needed annually for the next 50 years to maintain the current system of roads, rails and bridges and build enough transportation capacity for a growing population.In the past ten years there have been many infrastructure failures that make you wonder when the government will get serious about the issue at hand. Not paying attention to the condition of infrastructure has proven to be fatal. The article â€Å"The State of the Union- crumbling† confirms that on Aug. 1 2007 the Interstate 35 bridge in downtown Minneapolis collapsed into the Mississippi river, killing thirteen people. Steam pipe explosions in Midtown Manhattan last summer killed one and disrupted many.In March 2006 the Kaloko Reservoir dam in Hawaii collapsed killing seven and causing $15 million in damages. In 2005 after Hurricane Katrina the levees holding back Lake Pontchartrain gave way killing more than a thousand. Imperative calls have been made to prevent anymore catastrophes due to failing infrastructure but not much has been done. Money is still being put into things like defense which many politicians feel is more important. But if we keep neglecting our own home we may have nothing but half mangled buildings to defend. Our leaders are looking for solutions to the nation’s current economic crisis. Not only could investment in these critical foundations have a positive impact, but if done responsibly, it would also provide tangible benefits to the American people, such as reduced traffic congestion, improved air quality, clean and abundant water supplies and protection against natural hazard. † ASCE President D. Wayne Klotz stated. A report from Kansas City Mi ssouri based HNTB corp. ound that 74 percent of Americans would be willing to spend more on various transportation expenses or taxes if the money was put toward long-term transportation improvements. More than half (58 percent) of Americans would pay more each month, an average of thirteen dollars per month, to reduce the time they spend in traffic by twenty percent. ASCE President D. Wayne Klotz also stated that â€Å"Infrastructure investment at all levels must be prioritized and executed according to well conceived plans that both complement the national vision and focus on system wide outputs.Goals of the plan should center on freight and passenger mobility, intermodality, water use, environmental stewardship and encouraging resiliency and sustainability. The plans must reflect a better defined set of federal, state, local, and private sector roles and responsibilities and instill better discipline for setting priorities and focusing funding to solve the most pressing problems. The plans should also complement our broad national goals of economic growth and leadership, resource conservation, energy independence, and environmental stewardship.Infrastructure plans should be synchronized with regional land use planning and related regulation and incentives to promote non-structural as well as structural solutions to mitigate the growing demand for increased infrastructure capacity. † A long-term infrastructure plan can foster productive growth in our economy, sustainable growth that furthers energy independence and real solutions to climate change and comprehensive growth so that low and moderate-income families have access to opportunity.And studies show that American citizen realize the importance and are willing to pay their fair share of the cost so the only thing missing now is action. Works Cited Kelderman, Eric. â€Å"The Pew Charitable Trusts. † Pew Center on the States. N. p. , 16 Jan. 2008. Web. 29 Oct. 2012. ;http://www. pewstates. or g/projects/stateline/headlines/the-state-of-the-union-crumbling 85899387455;. Failure to Act. Rep. N. p. : n. p. , n. d. 2011 Report Card. American Society ofCivil Engineers, July 2011. Web. 28 Oct. 2012. ;http://www. asce. org/infrastructure/report-card/economic-study/;. â€Å"American infrastructure receives ‘D' grade on ASCE report card. † Clean Water Report 4 Feb. 2009: 2. General OneFile. Web. 2 Nov. 2012 â€Å"Infrastructure, Infrastructure. † Transport Topics. 3967 (2011): 6-. ABI/INFORM Complete. Web. 2 Nov. 2012. â€Å"Americans support infrastructure investment. † American City ; County 1 May 2011. General OneFile. Web 2 Nov. 2012.

Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc

Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. Although, most marketers have already introduced and used other marketing communication and promotional tools, package design firms, direct marketing agencies and sales promotion were generally considered as supplementary services and were only used on specific projects.Agencies on public relations were employed to handle the affairs, publicity and image of a company to the targeted public. However, these services were not regarded as vital processes in marketing communication. Traditionally, marketing practices were founded within strong barriers wherein various functions on marketing and promotion are planned and managed separately, with specific market views, budgets , goals and objectives. During this time, marketers failed to realize the importance of coordinating all marketing tools in order to enhance communication and image to target markets (Moore and Thorson, 1996).By 1980s, several organizations have understood and realized the effective strategy behind the integration of various promotional tools. Later, this marketing approach was termed as the integrated marketing communications or IMC. This involves the incorporation of different promotional elements and marketing activities used in communicating with the company’s clients (Moore and Thorson, 1996). A significant transition on marketing approach occurred as marketers were no longer concentrated on solely using media advertising for marketing.Moreover, several companies began to go beyond conventional practice and used other promotional specialists to improve and implement their market plans. Benefits on Sales Volume in Unilever One of the companies operating in Nigeria is Unil ever. The company provides different range of products. In order to gain customer response and large sales volume, the company has been able to use sales promotionm. Advertising or promoting a particular product can be done in multiple ways. Depending on the target market, the product being endorsed and the budget the company can allocate, advertising strategies are almost limitless.Through proper planning, design and execution, advertising can effectively draw customer response, which could either be positive or negative. One of the conventional strategies of drawing out customer response out of advertising is by incorporating humor. Though the effect of humor on overall customer response remains unclear, commercial designers tend to integrate this aspect due to its capability to cause reaction, such as amusement. The main idea of putting humor in advertisements is to enable retention among consumers and enhance product appeal.The use of 3D advertising promotes online virtual exper iences which generally enhances product value. The interactive aspect of this approach encourages consumers to go into an active shopping experience, which in turn increases interested consumers (Biocca, Daugherty and Li, 2002). The use of technology then draws out customer response through the added visual and interactive aspects. This particular approach can actually be applied to Thornton Fencing’s official website. Considering its vast product line, 3D advertising can enhance the browsing experience of online visitors, ultimately leading to more and better customer responses.Sales promotion is another current trend in advertising. Establishing business home pages for offering goods and services require relatively minor costs; thus, this approach is attractive and practical for both merchants and new business entrants. Theoretically, anyone who has access to the internet can visit the company website and enter the market. Aside from broadened market access, the internet en ables merchants to attain direct access to their consumers. This helps retailers avoid undergoing several intermediaries before reaching the consumers; hence, business deals are made faster.Furthermore, this method helps avoid particular intermediary costs like distribution inventories as well as the maintenance of costly retail shops. However, such advertising approach also entails problems such as piracy and violation of property rights. Several models have been proposed in order to evaluate the impact of advertising to consumer behavior. In the model developed by Rodgers and Thorson (2000) for example (See Figure A), the model shows a number of factors in internet advertising that can influence consumer behavior.The consumer-controlled section on the first part of the model identifies the different factors that encourage consumers to use the internet. Their reaction or response to advertisements seen on the net will depend on the advertiser-controlled factors as well as the consu mer mode. Ad types, formats and features play a significant role in influencing consumer behavior, leading to multiple results as indicated in the outcomes section. Reference Assael, H. (1995). Consumer behavior and marketing action. 5th ed. Cincinnati: South Western College. Bailey, S. , and Schultz, D. (2000). Customer/Brand Loyalty in an Interactive Marketplace.Journal of Advertising Research, 40(3), 41. Biocca, F. , Daugherty, T. and Li, H. (2002). Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising, 31(3), 43+. Kotler, P. and Armstrong, G. (2001). Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall. Moore, J. & Thorson, E. (1996). Integrated Communication: Synergy of Persuasive. Mahwah, NJ: Lawrence Erlbaum Associates. Stock Market Auto loan calculator Our Recommendations images Buzz marketing in Web2. 0 images HOTEL SALES AND CLIENT RELATION images Marketing and Branding Busines s OpportunitiesBusiness Softwares Visitors to this page also liked: Feedjit is learning about this page. Check back in a few minutes for recommended reading. 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Only SG$ 25/ page. ww. ivythesis. com 4 Category : Marketing, Marketing Plan Technorati Tags: budget, consumer behavior, Essay, marketing, media advertising, sales promotion, sales volume, samples, strategies, target market, Unilever (Nig. ) PLC TrackBack TrackBack URL for this entry: http://www. typepad. com/services/trackback/6a00e00987fe5188330133f29eb5a0970b Listed below are links to weblogs that reference Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC: Comments Feed You can follow this conversation by subscribing to the comment feed for this post. Post a comment If you have a TypeKey or TypePad account, please Sign In ()Your Information (Name is required. Email address will not be displayed with the comment. ) Malaysia Essays RM 40 www. ivythesis. com Custom dissertations. We write it for you. Only RM 40/ page. Essay Writing Australia www. ivythesis. com Send us your essay instructions. We write it for you. Only AUD$27 per page. 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Are You Utilizing Your LinkedIn Profile Sections

Are You Utilizing Your LinkedIn Profile Sections There many often-overlooked sections you should consider adding to your LinkedIn profile.  LinkedIn frequently adds new sections appropriate for special groups like artists and students, for activities like volunteerism, and for skills like languages. You might fall into one of these categories and be at a disadvantage to the artist who completed a portfolio; the student who completed the student section; or the volunteer with a robust Volunteering Causes section. Furthermore, you might be at a loss when attempting to include all the aspects of who you are into your profile unless you utilize some of these special sections. LinkedIn used to have a section called Specialties, and you might have it in your profile. Here’s a sample of what a Specialties section might look like (this person is a specialist in LinkedIn): (You might also simply list your specialties at the bottom of your Summary). Here is a sample of the more recently popularized section for listing your skills: Skills Expertise: But I already have a Specialties section Isnt Skills redundant? Should you fill out the Skills section even if you already have a Specialties section? YES! If you have a Specialties section (not everyone does, as explained above), then both the Specialties and Skills Expertise sections are important areas in which to list your keywords. Whether or not you have a Specialties section, the Skills Expertise section is your best opportunity to appear in searches conducted for people with your skills. The Specialties section gets searched when people do an Advanced Search, and the Skills Expertise section is searchable from https://www.linkedin.com/skills/ or from the Skills Expertise section of anyones profile (hover over one of the skills and click on it for a list of people in your network with that skill). To add the Skills Expertise section, go to Edit Profile and look to the right. You will have a list of sections Recommended for you. Chances are if you don’t have a Skills Expertise section, LinkedIn will recommend that you add one! If you do not complete these two sections (or at least the Skills Expertise section), you will lose a lot of leverage in LinkedIn searches. You also will not be able to get Endorsements if you do not have a Skills Expertise section. Endorsements can be used by recruiters to confirm that you have the skills you claim to have! Can I reorganize my sections? YES! LinkedIn made it possible to move your sections around. On your Edit Profile page, just click on the plus sign to the left of the section name and you can drag the section to wherever you want it. Are you utilizing the new LinkedIn profile features?   I’d love to hear your feedback on the difference adding these features makes for your LinkedIn profile. Save

Zheng's Contribution to World Regional Geography Research Paper

Zheng's Contribution to World Regional Geography - Research Paper Example Introduction Zheng He (1371-1435) may not be as well-known, at least in the west, as other explorers of medieval times such as Magellan and Columbus, even though he was earlier and covered a larger area. According to Bishop et al (2004, page 21) he was castrated while very young and taken from his home to the Beijing palace. However according to Israeli ( 2001) the admiral had already decided as a child, after hearing tales from his father, that he would travel across the seas and reach Mecca, the religious center of Islam. In order to do this however he lost home, family, his ethnicity and even his inherited religion of Islam. They cite the legend that even his name was invented. Background Working during what Iwabuchi et al refer ( 2004, page 129) to ‘ the expansive period of the Ming dynasty’ although not widely known, Zheng He is still remembered. In 2004 there were celebrations to mark the 6ooth year since his first voyage, although Jin Wu, a distinguished oceanic s cientist, admits that the literature on his discoveries is thin on the ground. According to Gunde ( 2004), following orders given by the then emperor Yongle, and later by his successor, Xuande. Bloom ( 2010) claims that the emperor was aware that:- The influx of foreign goods and currency would help swell his war chest, and, by enhancing his esteem abroad would help buttress his claim to the throne.’. Zheng He, a eunuch in the imperial service, led seven exploratory expeditions, beginning in 1405 and the last setting out in 1430. The emperor ordered the first voyage when he acceded to the throne and they ceased when he died. Rather strangely perhaps Finlay says that there is no way in which Zheng He could be regarded as an explorer, but purely as a military man acting on behalf of a very militaristic emperor. ( Finlay 2000, page 295) Finlay goes on to describe the controversy as to the long term value of the voyages ( Finlay 2000, page 296) describing how Needham had seen Zhe ng He as scholar leading a scholarly enterprise, in contrast to the aggressively colonizing men who followed him out into unknown seas over the next two centuries. He also cites Janet Abu-Lughod who declared that historians believe it is impossible to solve the riddle of why Zheng He’s voyages failed to lead on to world dominance for China. Also quoted is William McNeill who in 1998 said that â€Å"Chinese navigators might well have rounded Africa and discovered Europe before Prince Henry the Navigator died (in 1460)." Yet, just like Columbus who came later Zheng He :- often did not really even know where he was, believed that India was centered in the Middle East and that Christianity and Islam as well as Buddhism originated there. ( Bloom 2010) His purposes and achievements. When the Han Chinese people overthrew the Mongol invaders and created the Ming Dynasty late in the14th Century, as described by Bloom ( 2010) they inherited the already established fleet of ships, as w ell as a wide spread network of trade routes. The voyages of Zheng He built on these. The expeditions set out west from China, the first voyage reaching Sri Lanka, ( Maritime Lanka, undated) and later his ships went as far as the Cape of Good Hope on the southernmost tip of South Africa, building , at least for a time, a trading empire without imperialism, although Finlay ( 2000, page 294) , says that merchants were less important to the expeditions than the astronomers and geomancers i.e. those who measured the earth, as well as doctors and naturalists searching for new pharmacological useful materials. The mariners had two purposes – to let the world see the glories of the Ming dynasty, and also to enable the emperor to collect

Gender Criticism Essay Example | Topics and Well Written Essays - 250 words

Gender Criticism - Essay Example The husband in this case is the object of betrayal. The author allows the reader to view the thoughts and feelings on the side of the cheating husband, as he is shown to feel guilty of the affair. For instance, when the cheating husband was waiting for his lover, Sarah, in the cafà ©, he was hoping that she did not show up, as deep inside him, he felt he was doing wrong. He expressed this feeling of guilt by saying, â€Å"How strange† (Vivante 2). Because of this, the story seems to go against the standard stereotypical gender role in adultery. Ideally, in a situation where a person feels guilty for betrayal or cheating, like in this story, it is stereotypical for a female character to play the role. At the story’s conclusion, when the husband is with his lover, he keeps thinking of his wife. This represents double irony, as he cheats on both his lover and his wife. He thinks about his wife doing the can-can dance. His reactions to this can be considered to represent the male nature. He hopes for Sarah to be absent during the date, but continues to wait for her. Additionally, he has sex with someone he is not supposed to, but in the process, he thinks of his wife, and is attracted to her. This shows this husband is confused and does not know what he wants. This can be considered to be stereotypical of males in society, as most cheat on their wives yet they are not ready to let go of them. Overall, the aspect of gender criticism has played a major role in examining how the concept of gender has influenced the way this story was written. This has also made an important contribution to the revelation of different themes in the story. Using gender criticism, it has been possible to see how the story reveals some of the stereotypes that are linked with the male and female genders in society. These also include the expectations that have been socially constructed for men and women in the marriage institution. However, the